SDA submits Holiday Inn Express interior scheme

SDA Completes Holiday Inn Express Interior Design Scheme

SDA has submitted the boutique interior design scheme for Wigan’s first Holiday Inn Express. The design has been developed using vertical lines and vintage industrial detailing linking to the site’s heritage and history. The old press building, currently home to Johnson Press Publications, has a great history for the town of Wigan. It was important to incorporate this into the scheme for the interiors.

The great room is where guests and visitors can eat and drink when using the hotel’s facilities; therefore, the functionality and multiple visual links are key for the design’s success.

The designers at SDA have finalised the interior design and developed CGI imagery of the space for the new hotel.